search query: @indexterm NEWSPAPER ADVERTISING / total: 87
references: 32-41 / 87
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32.
More effective advertising by integrating magazines with television.
Marketing and Research Today
1991 : JUN, VOL. 19:2, p. 71-84
 1991 Smith, A.
33.
The Influence of Print Advertisement Organization on Affect Toward a Brand Name
Journal of Consumer Research
1990 : JUNE, VOL. 17, p.53-65
 1990 Janiszewski, C.
34.
The Effects of Contextual Priming in Print Advertisements
Journal of Consumer Research
1990 : SEP, VOL. 17:2, p. 215-222
 1990 Yi, Y.
35.
Leftovers of a statesman *NEW STATESMAN
Management Today
1990 : FEB, p. 48-52
 1990 Skeel, S.
36.
Using color preferences in magazine advertising
Journal of Advertising Research
1989 : DEC - 1990 JAN, VOL. 29:6, p. 25-30
 1989 Lee, S.
Barnes, J.H.
37.
Using color preferences in magazine advertising
Journal of Advertising Research
1989 : DEC - 1990, JAN , VOL. 29 : 6, p. 25-30
 1989 Lee, S.
Barnes, J.H.
38.
Using Color Preferences in Magazine Advertising
Journal of Advertising Research
1989 : DEC/1990 JAN, VOL. 29, p.25-30
 1989 Lee, S.
Barnes, J.
39.
Gemeinschafts-Werbung der besonderen Art Eine Dokumentation in 6 Folgen ueber die beliebtesten Grundideen der Anzeigen-Gestaltung
Marketing Journal
1989 : JUN/JUL, VOL. 22:3, p.271-273
 1989 Stuecken, K.
40.
Becoming a Consumer Society: a Longitudinal and Cross_Cultural Content Analysis of Print Ads from Hong Kong, the People's Republic of China, and Taiwan
Journal of Consumer Research
1989 : MARCH, VOL. 15, p.457-472
 1989 Tse, D.
Belk, R.
Zhou, N.
41.
The Comprehension/ Miscomprehension of Print Communication: Selected Findings
Journal of Consumer Research
1989 : MARCH, VOL. 15, p.434-443
 1989 Jacoby, J.
Hoyer, W.
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