search query: @indexterm Television advertising / total: 360
references: 32-41 / 360
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32.
Regulation of nutrition and health claims in advertising
Journal of Advertising Research
2008 : MAR, VOL. 48:1, p. 57-70
 2008 Brennan, R. (et al.)
33.
Television advertising in the Arab world: A status report
Journal of Advertising Research
2008 : JUN, VOL. 48:2, p. 215-223
 2008 Kalliny, M. (et al.)
34.
Save the children: the protection of minors in the information society and the audiovisual media services directive
Journal of Consumer Policy
2008 : MAR, VOL. 31:1, p. 45-61
 2008 Füg, O.C.
35.
Drinking to the nation: Russian television advertising and cultural differentiation
Europe-Asia Studies
2007 : DEC, VOL. 59:8, p. 1387-1403
 2007 Morris, J.
36.
Television audience satisfaction antecedents and consequences
Journal of Advertising Research
2007 : SEP, VOL. 47:3, p. 354-363
 2007 Lu, X.
Lo, H-P.
37.
An analysis of real world TV advertising tests: A 15-year update
Journal of Advertising Research
2007 : SEP, VOL. 47:3, p. 341-353
 2007 Hu, Y.
Lodish, L.M.
Krieger, A.M.
38.
Quantifying the isolated and synergistic effects of exposure frequency for TV, print, and Internet advertising
Journal of Advertising Research
2007 : SEP, VOL. 47:3, p. 215-221
 2007 Havlena, W.
Cardarelli, R.
Montigny, M. de
39.
More than meets the eye Investigating the hidden impact of brand placements in television magazines
International Journal of Advertising
2007 : VOL. 26:4, p.477-503
 2007 Matthes, J.
Schemer, C.
Werner, W.
40.
Social uses of advertising: an example of young male adults
International Journal of Advertising
2007 : VOL. 26:2, p. 199-222
 2007 Mitchell, V.
Macklin, J.E.
Paxman, J.
41.
The effects of print vs TV advertising, documented using short-term advertising strength (STATS) measures
International Journal of Advertising
2006 : VOL. 25:4, p. 431-446
 2006 Hansen, F.
Olsen, J.K.
Lundsteen, S.
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