search query: @indexterm global marketing / total: 132
references: 32-41 / 132
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32.
Creacion de una filosofia de estrategia global.
Harvard-Deusto Business Review
1998 : NOV-DEC, 87, p. 30-33
 1998 Jeannet, J.P.
33.
Globalization and nationalism in a multinational accounting firm: the case of opening new markets in eastern Europe.
Accounting, Organizations and Society
1998 : JUL/AUG, VOL. 23:5/6, p. 531-548
 1998
34.
Global marketing alliance in the airline industry: towards a conceptual framework
Journal of Euro-Asian Management
1998 : JUL, VOL. 4:1, p. 45-66
 1998 Hongcharu, B.
Eiamkanchanalai, S.
35.
Determinanten internationaler Produktstandardisierungs- und -differenzierungsstrategien
Zeitschrift für Betriebswirtschaft
1998 : VOL. 68:7, p. 683-701
 1998 Helm, R.
36.
La virtualidad como respuesta a la globalización
Harvard-Deusto Marketing & Ventas
1998 : MAY-JUN, 26, p. 21-24
 1998 Cuesta, F.
37.
Win with Wal Mart.
Absatzwirtschaft
1998 : JUN, p. 14-16
 1998 Stippel, P.
38.
Spatial and temporal shifts in the development of international retail images
Journal of Business Research
1998 : JUN, VOL. 42:2, p. 189-196
 1998 McGoldrick, P. J.
39.
Der Input eines Lizenznehmers.
Absatzwirtschaft
1998 : JAN, p. 34-35
 1998 Sprunck, A.
40.
Adopting global marketing strategy: factors that will contribute to business success of the transitional economies
Journal of Euromarketing
1997 : VOL. 6:3, p. 81-102
 1997 Eliminian, J.
41.
Price interactions in a sequential global market: evidence form the cross-listed stocks
European Financial Management
1997 : JUL, VOL. 3:2, p. 209-236
 1997 Eun, C.
Jang, H.
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