search query: @journal_id 70 / total: 586
references: 32-41 / 586
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32.
Intercoder Reliability Estimation Approaches in Marketing: A Generalizability Theory Framework for Quantitative Data
Journal of Marketing Research
1990 : MAY, VOL. 27. p.185-195
 1990 Hughes, M.
Garrett, D.
33.
Cognitive and Age-Related Differences in the Ability to Use Nutritional Information in a Complex Environment
Journal of Marketing Research
1990 : MAY, VOL. 27, p.175-184
 1990 Cole, C.
Gaeth, G.
34.
Client Evaluation Cues: A Comparison of Successful and Unsuccessful Salespeople
Journal of Marketing Research
1990 : MAY, VOL. 27, p.163-174
 1990 Szymanski, D.
Churchill, G.
35.
The Effect of Purchase Quantity and Timing on Variety-Seeking Behavior
Journal of Marketing Research
1990 : MAY, VOL. 27, p.150-162
 1990 Simonson, I.
36.
Robustness and Small-Sample Properties of the Estimators of Probabilistic Multidimensional Scaling (PROSCAL)
Journal of Marketing Research
1990 : MAY, VOL. 27, p.139-148
 1990 Buyukkurt, K.
Buyukkurt, D.
37.
Unbundling of Industrial Systems
Journal of Marketing Research
1990 : MAY, VOL. 27, p.123-138
 1990 Wilson, L.
Weiss, A.
John, G.
38.
Adaptive Selling: Conceptualization, Measurement, and Nomological Validity
Journal of Marketing Research
1990 : FEB, VOL, 27, p.61-69
 1990 Spiro, R.
Weitz, B.
39.
The Evaluative Consequences of Experiencing Unexpected Favorable Events
Journal of Marketing Research
1990 : FEB, VOL.27, p.51-60
 1990 Howard, D.
Barry, T.
40.
Determination of Adopter Categories by Using Innovation Diffusion Models
Journal of Marketing Research
1990 : FEB, VOL. 27, p.37-50
 1990 Mahajan, V.
Muller, E.
Srivastava, R.
41.
Alliances in Industrial Purchasing: The Determinants of Joint Action in Buyer-Supplier Relationships
Journal of Marketing Research
1990 : FEB, VOL.27, p.24-36
 1990 Heide, J.
John, G.
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