search query: @indexterm Advertising expenditure / total: 112
references: 33-42 / 112
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33.
Effets des reductions de prise et de le publicite sur les ventes en magasins : un plan factoriel.
International Journal of Research in Marketing
1992 : VOL. 7:2, p. 27-47
 1992 Bemmaor, A. C.
Mouchoux, D.
34.
La publicidad frente a las nuevas reglas del mercado.
Alta Direccion
1992 : JAN-FEB, 161, p. 101-110
 1992 Bernal Dionis, J.
35.
Mecenat, encouragement a la culture, sponsoring - De nouvelles chances pour le marketing = Patronage, encouraging culture, sponsorship. New prospects for marketing
Revue Francaise du Marketing
1991 : NO. 131, p.13-29
 1991 Zentes, J.
Deimel, K.
36.
Profit rates and intangible capital.
Review of Economics and Statistics
1991 : NOV, VOL. 73:4, p. 632-642
 1991 Megna, P.
Mueller, D. C.
37.
Convergences et divergences media en Europe.
Revue Francaise du Marketing
1991 : NOV-DEC, 130, p.59-68
 1991 Guillee, P.
38.
Advertising cost of interactions and the optimality of pulsing.
Management Science
1991 : FEB, VOL. 37:2, p. 157-169
 1991 Hahn, M.
Hyun, J-S.
39.
Analysis of Cooperative Advertising Expenditures:A Transfer-Function Modelling Approach
Journal of Advertising Research
1990 : OCT/NOV, VOL. 30, p.35-45
 1990 Somers, T.
Gupta, Y.
Herriott, S.
40.
Increasing sophistication in advertising budget setting
Journal of Advertising Research
1990 : FEB-MAR, VOL. 30 : 1, p. 67-75
 1990 Lynch, J.E.
Hooley, G.J.
41.
Performance analysis of advertising in competing media vehicles
Journal of Advertising Research
1990 : FEB-MAR, VOL. 30 : 1, p. 53-66
 1990 Woodside, A.G.
Soni, P.K.
42.
Advertising in 2020: how perfect a vision?
Journal of Advertising Research
1990 : FEB-MAR, VOL. 30 : 1, p. 44-46
 1990 Bogart, L.
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