search query: @indexterm BRAND CHOICE / total: 192
references: 33-42 / 192
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33.
Negative comparative advertising: evidence favoring fine-tuning
Journal of Advertising
2000 : WINTER, VOL. 29:4, p. 25-40
 2000 Sorescu, A.B.
Gelb, B.D.
34.
Children, advertising, and product experiences: a multimethod inquiry
Journal of Consumer Research
2000 : JUN, VOL. 27:1, p. 31-48
 2000 Moore, E, S.
Lutz, R. J.
35.
MDS maps for product attributes and market response: an application to scanner panel data
Marketing Science
1999 : VOL. 18:4, p. 584-604
 1999 Andrews, R.
Manrai, A.
36.
The decomposition of promotional response: an empirical generalization
Marketing Science
1999 : VOL. 18:4, p. 504-526
 1999 Bell, D.
Chiang, J.
Padmanabhan, V.
37.
How Does the Evaluation of Visibility and Necessity of Product Use Indicate the Scope of Influence of Reference Groups on the Choice of Product and its Brand Name?
Markt
1999 : VOL. 38:3-4, p. 155-166
 1999 Mumel, D.
Snoj, B.
38.
Endogeneity in brand choice models
Management Science
1999 : OCT, VOL. 45:10, p. 1324-1338
 1999 Villas-Boas, J.M.
Winer, R.
39.
Estimation bias in choice models with last choice feedback
International Journal of Research in Marketing
1999 : DEC, VOL. 16:4, p. 285-306
 1999 Degeratu, A. M.
40.
Know the name, forget the exposure: Brand familiarity versus memory of exposure context
Psychology & Marketing
1999 : SEP, VOL. 16:6, p. 479-496
 1999 Holden, S. J.
Vanhuele, M.
41.
Wer hat, dem wird gegeben: Werbewirkung und Markterfolg.
Absatzwirtschaft
1999 : OCT, p. 90-93, 95
 1999 Ellinghaus, U.
42.
Ein Ansatz zur marktanteilsoptimalen Produktpositionierung bei Markenwechselneigung.
Markt
1999 : VOL. 38:2, p. 99-109
 1999 Herrmann, A.
Huber, F.
Seilheimer, C.
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