search query: @indexterm BRANDS / total: 1643
references: 33-42 / 1643
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33.
Explicating ethical corporate marketing. Insights from the BP deepwater horizon catastrophe: the ethical brand that exploded and then imploded
Journal of Business Ethics
2011 : AUG I, VOL. 102:1, p. 1-14
 2011 Balmer, J.M.T.
Powell, S.M.
Greyser, S.A.
34.
When the name is the game
Business Strategy Review
2011 : FALL, VOL. 22:3, p. 50-55
 2011 Bertini, M.
Gourville, J.
Ofek, E.
35.
Strategic relationship management and service brand marketing
European Journal of Marketing
2011 : VOL. 45:7/8, p. 1194-1213
 2011 Tsai, S-P.
36.
An examination of branding advantage in export ventures
European Journal of Marketing
2011 : VOL 45:6, p. 910-935
 2011 Spyropoulou, S.
Skarmeas, D.
Katsikeas, C. S.
37.
Celebrity endorsement, brand credibility and brand equity
European Journal of Marketing
2011 : VOL 45:6, p. 882-909
 2011 Spry, A.
Pappu, R.
Cornwell, T. B.
38.
Branding new services in health tourism
Tourism review
2011 : VOL. 66:1/2 p. 90-106
 2011 Boga T. C.,
Weiermair K.,
39.
Key service drivers for high-tech service brand equity: The mediating role of overall service quality and perceived value
Journal of Marketing Management
2011 : FEB, VOL. 27:1-2, p. 77-99
 2011 He, H.
Li, Y.
40.
The role of brand image, product involvement, and knowledge in explaining consumer purchase behavior of counterfeits: direct and indirect effects
European Journal of Marketing
2011 : VOL 45:1/2, p. 191-216
 2011 Bian, X.
Mountinho, L.
41.
Does puffery deceive? An empirical investigation
Journal of Consumer Policy
2011 : JUN, VOL. 34:2, p. 249-264
 2011 Gao, Z.
Scorpio, E.A.
42.
The changing of the golden guard
Business Strategy Review
2011 : SPRING, VOL. 22:1, p. 50-51
 2011 Auguste, G.
Gutsatz, M.
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