search query: @indexterm Media research / total: 210
references: 33-42 / 210
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33.
Multimedia research shows long-term trends
Admap
2004 : NOV, VOL. 39:10 (455), p. 28-30
 2004 Bronner, F.
Velthoven, S. van
34.
Understanding the role of media in buying a car
Admap
2004 : SEP, VOL. 39:8 (453), p. 37-39
 2004 McDonald, S.
35.
Changing fortunes for internet advertising
Admap
2004 : VOL. 39:3, p. 32-33
 2004 Dobson, C.
36.
Beyond media?
Admap
2004 : VOL. 39:9, p. 125
 2004
37.
Where are the media going?
Admap
2004 : VOL. 39:9, p. 103
 2004
38.
The model is broken, but we're limping on
Admap
2004 : VOL. 39:2, p. 36-37
 2004 Green, A.
39.
Can optimisers provide a lifeline for media?
Admap
2004 : VOL. 39:2, p. 32-35
 2004 Jarvis, T.
McElroy, B.
40.
RAEL: a unique approach to radio research
Admap
2004 : VOL. 39:11, p. 17-19
 2004 Peacock, J.
41.
The importance of media planning, ad likeability and brand position for ad and brand recognition in radio spots
International Journal of Market Research
2004 : VOL. 46:4, p. 465-478
 2004 Pelsmacker, P.
Geuens, M.
Vermeir, I.
42.
Simultaneous media usage: a critical consumer orientation to media planning
Journal of Consumer Behaviour
2004 : MAR, VOL. 3:3, p. 285-292
 2004 Pilotta, J.J. (et al.)
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