search query: @indexterm advertising research / total: 488
references: 33-42 / 488
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33.
Is there global inclusion of authors in the five leading advertising journals? A regional comparison 1998-2007
International Journal of Advertising
2009 : VOL. 28:4, p. 691-714
 2009 Polonsky, M.
Carlson, L.
34.
Tailor-made single-item measures of doubly concrete constructs
International Journal of Advertising
2009 : VOL. 28:4, p. 607-621
 2009 Bergkvist, L.
Rossiter, J. R.
35.
How the tone and wording of advertisements interact
International Journal of Advertising
2008 : VOL. 27:2 p. 191-207
 2008 Veer, E.
Pervan, S.
36.
Advertising effectivenes from a consumer perspective
International Journal of Advertising
2007 : VOL. 27:2 p. 279-297
 2007 Aitken, R.
Gray, B.
Lawson, R.
37.
Determining the design of child-specific adoption advertisements: a conjoint analysis
International Journal of Market Research
2005 : VOL. 47:3, p. 267-294
 2005 Bennett, R.
Barkensjo, A.
38.
Exploring the effectiveness of taxis as an advertising medium
Journal of Advertising
2005 : VOL. 24:2, p. 217-239
 2005 Veloutsou, C.
O'Donnell, C.
39.
Advertisers' new insight into the brain
Admap
2005 : VOL. 40:5, p. 20-23
 2005 Plessis, E. du
40.
The myth of depth: how to research ads better
Admap
2005 : VOL. 40:6, p. 45-47
 2005 Landell-Mills, W.
41.
5 learning strategies for improving ad productivity
Admap
2005 : VOL. 40:2, p. 40-42
 2005 Kastenholz, J.
Young, C.
42.
How marketers can use celebrities to sell more effectively
Journal of Consumer Behaviour
2005 : MAR, VOL. 4:3, p. 201-214
 2005 Pringle, H.
Binet, L.
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