search query: @indexterm positioning / total: 214
references: 33-42 / 214
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33.
How to identify your enemies before they destroy you
Harvard Business Review
2002 : NOV, VOL. 80:11, p. 115-123
 2002 Rafii, F.
Kampas, P.J.
34.
Positioning options for achieving brand association: A psychological categorization framework
Journal of Business Research
2002 : APR, VOL. 55:4, p. 275-284
 2002 Punj, G.
Moon, J.
35.
The Adaptation of Host Market Positioning Strategies: Empirical Evidence on Australian Exporters
Journal of International Marketing
2001 : VOL. 9:2, p. 41-62
 2001 Dow, D.
36.
Finanzdienstleistungen : die Potenziale des Direktvertriebs ausschöpfen
Absatzwirtschaft
2001 : VOL. 44:5, p. 50-54
 2001 Möntmann, Hans Georg
37.
Understanding financial accounting practice
Accounting, Organizations and Society
2000 : NOV, VOL. 25:8, p. 763-766
 2000 Hopwood, A.G.
38.
Sequential product positioning under different costs
Management Science
2000 : JUL, VOL. 46:7, p. 928-940
 2000 Tyagi, R.
39.
Marketing high technology: preparation, targeting, positioning, execution
Business Horizons
2000 : MAY-JUN, VOL. 43:3, p. 27-34
 2000 Easingwood, C.
40.
Using known patterns in image data to determine brand positioning
International Journal of Market Research
2000 : SPRING/SUMMER, VOL. 42:2, p. 219-230
 2000 Romaniuk, J.
Sharp, B.
41.
Product positioning and pricing under production cost
Decision Sciences
1999 : SUMMER, VOL. 30:3, p. 849-864
 1999 Hadjincola, G.
42.
Trazar el mapa del liderazgo de mercado.
Harvard-Deusto Marketing & Ventas
1999 : SEP-OCT, 34, p.28-33
 1999
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