search query: @journal_id 1397 / total: 633
references: 33-42 / 633
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33.
The influence of gender, social cause, charitable support, and message appeal on Gen Y's responses to cause-related marketing
Journal of Marketing Management
2011 : FEB, VOL. 27:1-2, p.100-123
 2011 Hyllegard, K.H. (et al.)
34.
Analysis of the role of complaint management in the context of relationship marketing
Journal of Marketing Management
2011 : FEB, VOL. 27:1-2, p. 143-164
 2011 Suarez Alvarez, L.
Vazquez Casielles, R.
Diaz Martin, A.M.
35.
Shopping motives as antecedents of e-satisfaction and e-loyalty
Journal of Marketing Management
2011 : FEB, VOL. 27:1-2, p. 181-197
 2011 Christodoulides, G.
Michaelidou, N.
36.
Editorial: Multicultural perspectives in customer behaviour
Journal of Marketing Management
2010 : OCT, VOL. 26:11-12, p. 993-1004
 2010 Piacentini, M. G.
Cui, C. C.
37.
Researching consumers in multicultural societies: Emerging methodological issues
Journal of Marketing Management
2010 : OCT, VOL. 26:11-12, p. 1143-1160
 2010 Slater, S.
Yani-de-Soriano, M.
38.
Effect of online 3D advertising on consumer responses: the mediating role of telepresence
Journal of Marketing Management
2010 : AUG, VOL 26, p. 967-992
 2010 Debbabi, S.
Daassi, M.
Baile, S.
39.
Feedback effects of brand extensions on the brand image of global brands: a comparison between Spain and Norway
Journal of Marketing Management
2010 : AUG, VOL 26:9-10, p. 943-966
 2010 Pina, J. M.
Iversen, N. M.
Martinez, E.
40.
Boundary spanner turnover in professional services: exploring the outcomes of client retention strategies
Journal of Marketing Management
2010 : AUG, VOL 26:9-10, p. 901-920
 2010 Vafeas, M.
41.
Do the magnitude and asymmetry of specific asset investments matter in the supplier-buyer relationship?
Journal of Marketing Management
2010 : AUG, VOL 26:9-10, p. 858-877
 2010 Xie, Y. H.
Suh, T.
Kwon, I-W. G.
42.
The impact of customer relationship management capability on innovation and performance advantages: testing a mediated model
Journal of Marketing Management
2010 : AUG, VOL 26:9-10, p. 842-857
 2010 Battor, M.
Battor, M.
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