search query: @journal_id 794 / total: 218
references: 33-42 / 218
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33.
The Advantage of Hybrid Split Ads Over Uninterrupted Ads and How to Augment it
Marketing Letters
2001 : AUG, VOL. 12:3, p. 249-258
 2001 Roehm, M. L.
Roehm, H. A.
34.
Relative Price Level of 99-Ending Prices: Image Versus Reality
Marketing Letters
2001 : AUG, VOL. 12:3, p. 239-247
 2001 Schindler, R. M.
35.
Coveted or Overlooked? The Psychology of Bidding for Comparable Listings in Digital Auctions
Marketing Letters
2001 : AUG, VOL. 12:3, p. 225-237
 2001 Dholakia, U. M.
Soltysinski, K.
36.
Talk of the Network: A Complex Systems Look at the Underlying Process of Word-of-Mouth
Marketing Letters
2001 : AUG, VOL. 12:3, p. 211-223
 2001 Goldenberg, J.
Libai, B.
Muller, E.
37.
Testing for unit roots in market shares
Marketing Letters
2001 : NOV, VOL. 12:4, p. 351-364
 2001 Franses, P.H.
Srinivasan, S.
Boswijk, P.
38.
The informational role of manufacturer returns policies: how they can help in learning the demand
Marketing Letters
2001 : NOV, VOL. 12:4, p. 341-350
 2001 Sarvary, M.
Padmanabhan, V.
39.
The impact of article method type and subject area on article citations and reference diversity in JM, JMR, and JCR
Marketing Letters
2001 : NOV, VOL. 12:4, p. 327-340
 2001 Bettencourt, L.
Houston, M.B.
40.
The effect of provision points on generic advertising funding
Marketing Letters
2001 : NOV, VOL. 12:4, p. 315-325
 2001 Khrishnamurthy, S.
41.
Measuring a brand's tendency to be included in high value baskets
Marketing Letters
2001 : NOV, VOL. 12:4, p. 287-298
 2001 Chien, Y-H.
George, E.I.
McAlister, L.
42.
Prospecting research: knowing when to stop
Marketing Letters
2001 : NOV, VOL. 12:4, p. 299-313
 2001 Wood, M.
Christy, R.
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