search query: @indexterm Effectiveness / total: 756
references: 333-342 / 756
 titleyearauthor
333.
Zeitschrift für Betriebswirtschaft
1997 : VOL. 67:11, p. 1117-1138
1997 Frick, B.
Klaeren, R.
334.
Management International Review
1997 : VOL. 37:3, p. 259-279
1997 Zeira, Y.
Newburry, W.
Yeheskel, O.
335.
Journal of Advertising Research
1997 : JUL-AUG, VOL. 37:4, p. 75-80
1997 Tellis, G. J.
336.
Journal of Advertising Research
1997 : JUL-AUG, VOL. 37:4, p. 66-74
1997 Reichel, W.
Wood, L.
337.
Journal of Advertising Research
1997 : JUL-AUG, VOL. 37:4, p. 51-60
1997 Gonten, M. F. von
Donius, J. F.
338.
Journal of Advertising Research
1997 : JUL-AUG, VOL. 37:4, p. 44-50
1997 Longman, K. A.
339.
Journal of Advertising Research
1997 : JUL-AUG, VOL. 37:4, p. 21-25
1997 McDonald, C.
340.
Journal of Advertising Research
1997 : JUL-AUG, 37:4, p. 14-20
1997 Jones, J. P.
341.
Journal of Environmental Economics and Management
1997 : SEP, Vol. 34:1, p. 54-78
1997 Nadeau, L. W.
342.
Omega
1997 : AUG, VOL. 25:4, p. 461-471
1997 Yasin, M. M.
Small, M.
Wafa, M. A.
SCIMA