search query: @indexterm Effectiveness / total: 756
references: 334-343 / 756
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title | year | author | ||
334. |
Management International Review
1997 : VOL. 37:3, p. 259-279 |
1997 | Zeira, Y. Newburry, W. Yeheskel, O. |
|
335. |
Journal of Advertising Research
1997 : JUL-AUG, VOL. 37:4, p. 75-80 |
1997 | Tellis, G. J. |
|
336. |
Journal of Advertising Research
1997 : JUL-AUG, VOL. 37:4, p. 66-74 |
1997 | Reichel, W. Wood, L. |
|
337. |
Journal of Advertising Research
1997 : JUL-AUG, VOL. 37:4, p. 51-60 |
1997 | Gonten, M. F. von Donius, J. F. |
|
338. |
Journal of Advertising Research
1997 : JUL-AUG, VOL. 37:4, p. 44-50 |
1997 | Longman, K. A. |
|
339. |
Journal of Advertising Research
1997 : JUL-AUG, VOL. 37:4, p. 21-25 |
1997 | McDonald, C. |
|
340. |
Journal of Advertising Research
1997 : JUL-AUG, 37:4, p. 14-20 |
1997 | Jones, J. P. |
|
341. |
Journal of Environmental Economics and Management
1997 : SEP, Vol. 34:1, p. 54-78 |
1997 | Nadeau, L. W. |
|
342. |
Omega
1997 : AUG, VOL. 25:4, p. 461-471 |
1997 | Yasin, M. M. Small, M. Wafa, M. A. |
|
343. |
Omega
1997 : AUG, VOL. 25:4, p. 377-395 |
1997 | Pickernell, D. |
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