search query: @indexterm Effectiveness / total: 756
references: 337-346 / 756
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337.
Advertising exposure and advertising effects: New panel-based findings
Journal of Advertising Research
1997 : JUL-AUG, VOL. 37:4, p. 51-60
 1997 Gonten, M. F. von
Donius, J. F.
338.
If not effective frequency, then what?
Journal of Advertising Research
1997 : JUL-AUG, VOL. 37:4, p. 44-50
 1997 Longman, K. A.
339.
From "frequency" to "continuity" - is it a new dawn?
Journal of Advertising Research
1997 : JUL-AUG, VOL. 37:4, p. 21-25
 1997 McDonald, C.
340.
What does effective frequency mean in 1997?
Journal of Advertising Research
1997 : JUL-AUG, 37:4, p. 14-20
 1997 Jones, J. P.
341.
EPA Effectiveness at Reducing the Duration of Plant-Level Noncompliance
Journal of Environmental Economics and Management
1997 : SEP, Vol. 34:1, p. 54-78
 1997 Nadeau, L. W.
342.
An empirical investigation of JIT effectiveness: An organizational perspective
Omega
1997 : AUG, VOL. 25:4, p. 461-471
 1997 Yasin, M. M.
Small, M.
Wafa, M. A.
343.
Less pain but what gain?: A comparison of the effectiveness and effects of Japanese and non-Japanese car assemblers' buyer-supplier relations in the UK automotive industry
Omega
1997 : AUG, VOL. 25:4, p. 377-395
 1997 Pickernell, D.
344.
Using the value equation to evaluate campaign effectiveness
Journal of Advertising Research
1997 : MAY-JUN, 37:3, p. 80-85
 1997 Neal, W. D.
Bathe, S.
345.
Too much or too little? Public perceptions of advertising expenditures
Journal of Advertising Research
1997 : MAY-JUN, 37:3, p. 49-58
 1997 Scipione, P. A.
346.
What makes teams work: Group effectiveness research from the shop floor to the executive suite
Journal of Management
1997 : VOL. 23:3, p. 239-290
 1997 Cohen, S. G.
Bailey, D. E.
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