search query: @indexterm marketing literature / total: 46
references: 34-43 / 46
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34.
Le medias electroniques, bibliographie selective (1980-1983).
Revue Francaise du Marketing
1983 : NOV-DEC, 96, p. 69-82
 1983 Michalowska, A.
Servant, D.
35.
Decision-making for international marketing : a comparative review.
Management Decision
1982 : VOL. 20:4, p. 47-54
 1982 Cavusgil, S. T.
Godiwalla, Y. M.
36.
Editorial and publication lags in the accounting and finance literature.
Accounting Review
1982 : OCT, VOL. 57 : 4, p. 778-784
 1982 Bowen, r. M.
Sundem, G. L.
37.
A clarification and extension of operant conditioning principles in marketing.
Journal of Marketing
1982 : SUMMER, VOL. 46:3, p. 102-107
 1982 Peter, J. P.
Nord, W. R.
38.
Review of European marketing literature.
European Journal of Marketing
1980 : VOL. 14:9, p. 1-47
 1980
39.
Pricing strategies in industrial markets.
European Journal of Marketing
1980 : VOL. 14:5/6, p. 303-321
 1980 Laric, M. V.
40.
Books on quantitative methods for consumer research.
Journal of Consumer Research
1980 : SEP, VOL. 7:2, p. 198-210
 1980 Rao, V. R.
41.
Publishing activity in marketing as an indicator of its structure and disciplinary boundaries.
Journal of Marketing Research
1979 : NOV, VOL. 16:4, p. 485-494
 1979 Goldman, A.
42.
Assessing retail trade: a review of the consumer behaviour literature.
International Journal of Physical Distribution and Materials Management
1978 : VOL. 9:3, p. 115-147
 1978 Brown, D. J.
43.
Market structure and marketing policies.
European Journal of Marketing
1978 : VOL. 12:8, p. 571-578
 1978 Blois, K. J.
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