search query: @indexterm mass communication / total: 107
references: 34-43 / 107
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34.
Is the Internet More Effective Than Traditional Media? Factors Affecting the Choice of Media
Journal of Advertising Research
2001 : NOV-DEC, VOL. 41:6, p. 53-60
 2001 Yoon, S.-J.
Kim, J.-H.
35.
A declaration of independence
Economic Affairs
2000 : DEC, VOL. 20:4 p. 7-12
 2000 Graham, D.
36.
Los medios de comunicacion del tercer milenio y su influencia en los habitos de compra del consumidor.
Harvard-Deusto Marketing & Ventas
1999 : JUL-AUG, 33, p.62-65
 1999 Toro, J.M.
Oliver, X.
37.
Effects of print comparative political advertising on political decision-making and participation.
Journal of Communication
1998 : AUT, VOL. 48:4, p. 24-36
 1998 Pinkleton, B. E.
38.
Internet markiert den Beginn der neuen Mediengesellschaft.
IO Management-Zeitschrift industrielle Organisation
1996 : VOL. 65:9, p. 22-24
 1996 Schmid, B.
39.
Audiovisual y multimedia: politicas para un nuevo entorno.
Direccion y Progreso
1995 : SEP-OCT,143, p.81-83
 1995 Anguel Rodriguez, M.
40.
>>Fraktal ist fatal<<. *YOUNG & RUBICAM
Absatzwirtschaft
1995 : APR, p. 15-17
 1995 Krauss, I.
Hanser, P.
41.
La globalizacion de la informacion financiera.
Direccion y Progreso
1994 : NOV-DEC, 138, p. 74-77
 1994 Boixados Ruiz de Aguilar, A.
42.
>>Verkaufen, mehr und mehr<<: Nachlese zum Marketing-Scoop des Jahres.
Absatzwirtschaft
1994 : JUN, p. 18-20
 1994 Stippel, P.
43.
Communication research in the design of communication interfaces and systems
Journal of Communication
1993 : VOL. 43:4, p. 59-68
 1993 Biocca, F.
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