search query: @indexterm product failures / total: 35
references: 34-35 / 35
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34.
The new product problem, an approach for investigating product failures.
Management Science
1979 : DEC, VOL. 25:12, p. 1184-1196
 1979 Dillon, W. R.
Calantone, R.
Worthing, P.
35.
Abandon bad R&D projects with earlier marketing appraisals.
Industrial Marketing Management
1979 : NOV, VOL. 8:4, p. 274-280
 1979 New, D. E.
Schlacter, J. L.
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