search query: @indexterm new products / total: 1069
references: 342-351 / 1069
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342.
Markentransfer: Entscheidungshilfen für die Praxis
Markenartikel
1998 : VOL. 60.4, p. 40, 42-43
 1998
343.
In search of generic launch strategies for new products
International Journal of Research in Marketing
1998 : JUL, VOL. 15:3, p. 269-285
 1998
344.
Beurteilung der Erfolgschancen von Markentransfers
Zeitschrift für Betriebswirtschaft
1998 : VOL. 68:5, p. 475-495
 1998 Sattler, H.
345.
Benchmarking New Product Performance: Results of the Best Practices Study
European Management Journal
1998 : VOL. 16:1, p. 1-17
 1998 Cooper, R.
346.
Towards holistic "front ends" in new product development
Journal of Product Innovation Management
1998 : JAN, VOL. 15:1, p. 57-74
 1998 Khurana, A.
Rosenthal, S.
347.
Evaluating customer support during new product development: an exploratory study
Journal of Product Innovation Management
1998 : JAN, VOL. 15:1, p. 42-56
 1998 Goffin, K.
348.
Rolling out new products across country markets: an empirical study of causes of delays
Journal of Product Innovation Management
1998 : JAN, VOL. 15:1, p. 16-41
 1998 Chryssochoidis, G.
Wong, V.
349.
Brand leverage power: The critical role of brand balance
Business Horizons
1998 : FEB, VOL. 41:1, p. 75-84
 1998 Lane, V. R.
350.
Auf der Suche nach einem starken Partner: Identifikation von Kooperationspartnern für technologieintensive Jungunternehmen.
IO Management-Zeitschrift industrielle Organisation
1998 : VOL. 67:5, p. 26-30
 1998 Frauenfelder, P.
Hartschen, M.
351.
Un nuevo producto con una nueva marca : el caso del nuevo gel Avena Kinesia
Harvard-Deusto Marketing & Ventas
1998 : , JAN-FEB , 24 . p.46-50
 1998 Nueno, J.L.
Arias, J.F.
Grau, E.
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