search query: @indexterm Effectiveness / total: 756
references: 345-354 / 756
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title | year | author | ||
345. |
Journal of Advertising Research
1997 : MAY-JUN, 37:3, p. 49-58 |
1997 | Scipione, P. A. |
|
346. |
Journal of Management
1997 : VOL. 23:3, p. 239-290 |
1997 | Cohen, S. G. Bailey, D. E. |
|
347. |
Markenartikel
1997 : VOL. 59:4, p. 14-16, 18, 20-21 |
1997 | ||
348. |
Academy of Management Journal
1997 : JUN, VOL. 40:3, p. 603-625 |
1997 | Heilman, M. Block, C. Stathaos, P. |
|
349. |
Markenartikel
1997 : VOL. 50:3, p. 20-22 |
1997 | ||
350. |
Journal of Financial Economics
1997 : MAY, VOL. 44:2, p. 229-250 |
1997 | Rosenstein, S. Wyatt, J. G. |
|
351. |
Scandinavian Journal of Management
1997 : MAR, VOL. 13:1, p. 77-93 |
1997 | Pettersen, I. J. |
|
352. |
IO Management-Zeitschrift industrielle Organisation
1997 : VOL. 66:4, p. 26-27, 29-31 |
1997 | Kobi, J. M. |
|
353. |
IO Management-Zeitschrift industrielle Organisation
1997 : VOL. 66:3, p. 56-59 |
1997 | Schärer, B. |
|
354. |
IO Management-Zeitschrift industrielle Organisation
1997 : VOL. 66:3, p. 28-29, 31-33 |
1997 | Meier, W. |
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