search query: @indexterm new products / total: 1069
references: 351-360 / 1069
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351.
Un nuevo producto con una nueva marca : el caso del nuevo gel Avena Kinesia
Harvard-Deusto Marketing & Ventas
1998 : , JAN-FEB , 24 . p.46-50
 1998 Nueno, J.L.
Arias, J.F.
Grau, E.
352.
La metafora del surf en la gestion de la innovacion
Harvard-Deusto Business Review
1998 : , JAN-FEB , 82 , p.26-33
 1998 Arbonies , A.L.
Zabala, I.
353.
¿Por que cometemos tantos errores en la innovacion de proce sos?.
Harvard-Deusto Business Review
1998 : JAN-FEB, 82, p.6-13
 1998 Heygate, R.
354.
Critical success factors for new product development
Research Technology Management
1998 : JAN-FEB, VOL. 41:1, p. 36-43
 1998 Lester, D.
355.
The adoption of direct banking services
Journal of Marketing Management
1997 : NOV, VOL. 13:8, p. 791-811
 1997 Lockett, A.
Littler, D.
356.
Wie Marketing Innovationen durchsetzt.
Absatzwirtschaft
1997 : NOV, p. 60-65
 1997 Trommsdorff, V.
Binsack, M.
357.
Das Millionenspiel: Markenentwicklung.
Absatzwirtschaft
1997 : DEC, p. 86, 88, 90
 1997 Sattler, H.
358.
Der interaktive Strategie-Push: Konsumgütermarketing.
Absatzwirtschaft
1997 : DEC, p. 40-44
 1997 Hruschka, H.
359.
Adoption of new products by the sales force: The constructs, research propositions, and managerial implications
Journal of Product Innovation Management
1997 : NOV, VOL. 14:6, p. 498-514
 1997 Atuahene-Gima, K.
360.
Speed-to-market and new product performance trade-offs
Journal of Product Innovation Management
1997 : NOV, VOL. 14:6, p. 485-497
 1997 Bayus, B. L.
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