search query: @indexterm BRAND CHOICE / total: 192
references: 36-45 / 192
« previous page | next page »
 titleyearauthor
36.
The decomposition of promotional response: an empirical generalization
Marketing Science
1999 : VOL. 18:4, p. 504-526
 1999 Bell, D.
Chiang, J.
Padmanabhan, V.
37.
How Does the Evaluation of Visibility and Necessity of Product Use Indicate the Scope of Influence of Reference Groups on the Choice of Product and its Brand Name?
Markt
1999 : VOL. 38:3-4, p. 155-166
 1999 Mumel, D.
Snoj, B.
38.
Endogeneity in brand choice models
Management Science
1999 : OCT, VOL. 45:10, p. 1324-1338
 1999 Villas-Boas, J.M.
Winer, R.
39.
Estimation bias in choice models with last choice feedback
International Journal of Research in Marketing
1999 : DEC, VOL. 16:4, p. 285-306
 1999 Degeratu, A. M.
40.
Know the name, forget the exposure: Brand familiarity versus memory of exposure context
Psychology & Marketing
1999 : SEP, VOL. 16:6, p. 479-496
 1999 Holden, S. J.
Vanhuele, M.
41.
Wer hat, dem wird gegeben: Werbewirkung und Markterfolg.
Absatzwirtschaft
1999 : OCT, p. 90-93, 95
 1999 Ellinghaus, U.
42.
Ein Ansatz zur marktanteilsoptimalen Produktpositionierung bei Markenwechselneigung.
Markt
1999 : VOL. 38:2, p. 99-109
 1999 Herrmann, A.
Huber, F.
Seilheimer, C.
43.
Variety seeking, purchase timing, and the "lightning bolt" brand choice model.
Management Science
1999 : APR, VOL. 45:4, p. 486-498
 1999 Chintagunta, P. K.
44.
Test o no test, esa es la cuestion.
Harvard-Deusto Marketing & Ventas
1999 : MAR-APR, 31, p. 69-73
 1999 Hollis, N.
45.
The impact of internal and external reference prices on brand choice: the moderating role of contextual variables
Journal of Retailing
1998 : FALL, VOL. 74:3, p. 401-426
 1998 Kumar, V.
Karande, K.
Reinartz, W.
« previous page | next page »
SCIMA