search query: @indexterm newspaper advertising / total: 87
references: 36-45 / 87
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36.
Using color preferences in magazine advertising
Journal of Advertising Research
1989 : DEC - 1990 JAN, VOL. 29:6, p. 25-30
 1989 Lee, S.
Barnes, J.H.
37.
Using color preferences in magazine advertising
Journal of Advertising Research
1989 : DEC - 1990, JAN , VOL. 29 : 6, p. 25-30
 1989 Lee, S.
Barnes, J.H.
38.
Using Color Preferences in Magazine Advertising
Journal of Advertising Research
1989 : DEC/1990 JAN, VOL. 29, p.25-30
 1989 Lee, S.
Barnes, J.
39.
Gemeinschafts-Werbung der besonderen Art Eine Dokumentation in 6 Folgen ueber die beliebtesten Grundideen der Anzeigen-Gestaltung
Marketing Journal
1989 : JUN/JUL, VOL. 22:3, p.271-273
 1989 Stuecken, K.
40.
Becoming a Consumer Society: a Longitudinal and Cross_Cultural Content Analysis of Print Ads from Hong Kong, the People's Republic of China, and Taiwan
Journal of Consumer Research
1989 : MARCH, VOL. 15, p.457-472
 1989 Tse, D.
Belk, R.
Zhou, N.
41.
The Comprehension/ Miscomprehension of Print Communication: Selected Findings
Journal of Consumer Research
1989 : MARCH, VOL. 15, p.434-443
 1989 Jacoby, J.
Hoyer, W.
42.
Media in beweging (III): De concurrentie tussen televisiereclame en persreclame.
Economisch Statistische Berichte
1989 : NOV 1, VOL. 74:3731, p. 1080-1084
 1989 Alsem, K.J.
Leeflang, P.S.H.
Rauyl, J.C.
43.
The increase in magazine ad readership.
Journal of Advertising Research
1988 : OCT-NOV, VOL. 28:5, p. 35-39
 1988 Rossiter, J. R.
44.
The effectiveness of Chinese print advertisements in North America.
Journal of Advertising Research
1988 : OCT-NOV, VOL. 28:5, p. 25-34
 1988 Okechuku, C.
Wang, G.
45.
The prevalence of question use in print advertising : headline strategies.
Journal of Advertising Research
1988 : AUG-SEP, VOL. 28:4, p. 18-25
 1988 Howard, D. J.
Barry, T. E.
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