search query: @journal_id 794 / total: 218
references: 36-45 / 218
« previous page | next page »
 titleyearauthor
36.
Talk of the Network: A Complex Systems Look at the Underlying Process of Word-of-Mouth
Marketing Letters
2001 : AUG, VOL. 12:3, p. 211-223
 2001 Goldenberg, J.
Libai, B.
Muller, E.
37.
Testing for unit roots in market shares
Marketing Letters
2001 : NOV, VOL. 12:4, p. 351-364
 2001 Franses, P.H.
Srinivasan, S.
Boswijk, P.
38.
The informational role of manufacturer returns policies: how they can help in learning the demand
Marketing Letters
2001 : NOV, VOL. 12:4, p. 341-350
 2001 Sarvary, M.
Padmanabhan, V.
39.
The impact of article method type and subject area on article citations and reference diversity in JM, JMR, and JCR
Marketing Letters
2001 : NOV, VOL. 12:4, p. 327-340
 2001 Bettencourt, L.
Houston, M.B.
40.
The effect of provision points on generic advertising funding
Marketing Letters
2001 : NOV, VOL. 12:4, p. 315-325
 2001 Khrishnamurthy, S.
41.
Measuring a brand's tendency to be included in high value baskets
Marketing Letters
2001 : NOV, VOL. 12:4, p. 287-298
 2001 Chien, Y-H.
George, E.I.
McAlister, L.
42.
Prospecting research: knowing when to stop
Marketing Letters
2001 : NOV, VOL. 12:4, p. 299-313
 2001 Wood, M.
Christy, R.
43.
New Brands versus Brand Extensions, Attitudes versus Choice: Experimental Evidence for Theory and Practice
Marketing Letters
2001 : VOL. 12:1, p. 75-90
 2001 McCarthy, M. S.
Heath, T. B.
Milberg, S. J.
44.
The Piecemeal Approach to Comparative Advertising
Marketing Letters
2001 : VOL. 12:1, p. 63-73
 2001 Muthukrishnan, A. V.
Warlop, L.
Alba, J. W.
45.
The Effect of Windfall Gains on the Sunk-Cost Effect
Marketing Letters
2001 : VOL. 12:1, p. 51-62
 2001 Soman, D.
Cheema, A.
« previous page | next page »
SCIMA