search query: @indexterm Marketing strategy / total: 884
references: 37-46 / 884
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37.
Brand positivity and competitive effects on the evaluation of brand extensions
International Journal of Research in Marketing
2009 : SEP, VOL 26:3, p. 228-237
 2009 Kapoor, H.
Heslop, L. A.
38.
Consumer response to and choice of customized versus standardized systems
International Journal of Research in Marketing
2009 : SEP, VOL 26:3, p. 216-227
 2009 Bharadwaj, N.
Naylor, R. W.
Hofstede, F. ter
39.
Proposing perceptions-based unique marketing strategies for gamblers
Journal of Travel & Tourism Marketing
2009 : VOL 26:4, p. 364-382
 2009 Chhabra, D.
Andereck, K.
40.
Prospects for Latin America and Caribbean region in the global market for international tourism: a projection to the year 2020
Journal of Travel & Tourism Marketing
2009 : VOL 26:1, p. 42-59
 2009 Oyewole, P.
41.
Barriers of repeat patronage: the impact of spectator constraints
European Journal of Marketing
2009 : VOL. 43:1-2, p. 169-187
 2009 Pritchard, M. P.
Funk, D. C.
Alexandris, K.
42.
Custom-built
Business Strategy Review
2009 : SUMMER, VOL. 20:2, p. 80-83
 2009 Salvador, F.
Brown, T.
43.
Marketing performance measurement and firm performance. Evidence from the European high-technology sector
European Journal of Marketing
2009 : VOL. 43:5-6, p. 843-862
 2009 O'Sullivan, D.
Abela, A. V.
Hutchinson, M.
44.
Market orientation, marketing capabilities, and firm performance
Strategic Management Journal
2009 : AUG, VOL. 30:8 p. 909-920
 2009 Morgan, N. A.
Vorhies, D. W.
Mason, C. H.
45.
Service marketing and subjectivity: the shaping of customer-oriented employees
Journal of Marketing Management
2009 : SEP, VOL. 25:7-8 p. 795-809
 2009 Skålen, P.
46.
Niche firms and marketing strategy. An exploratory study of internationally oriented niche firms
European Journal of Marketing
2009 : VOL. 43:11/12, p. 1378-1391
 2009 Toften, K.
Hammervoll, T.
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