search query: @indexterm Readership surveys / total: 56
references: 37-46 / 56
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37.
Researching the researchers : who's reading the journal?
Journal of Advertising Research
1984 : JUN-JUL, VOL. 24:3, p. 64-68
 1984 Moore, J. H.
38.
Predicting industrial ad readership.
Industrial Marketing Management
1983 : JUL, VOL. 12:3, p. 201-206
 1983 Soley, L. C.
Reid, L. N.
39.
Can newspaper audiences be simulated?
Journal of Advertising Research
1983 : OCT-NOV, VOL. 23:5, p. 67-71
 1983 Soley, L. C.
40.
Estimating newspaper turnover rates.
Journal of Advertising Research
1983 : JUN-JUL, VOL. 23:3, p. 9-13
 1983 Sprague, J. D.
41.
Decorative models and the readership of magazine ads.
Journal of Advertising Research
1983 : APR-MAY, VOL. 23:2, p. 27-32
 1983 Reid, L. N.
Soley, L. C.
42.
Techniques for developing newspaper audiences.
Journal of Advertising Research
1982 : APR-MAY, VOL. 22:2, p. 11-14
 1982 Mattison, M.
43.
Predicting Starch scores.
Journal of Advertising Research
1981 : OCT, VOL. 21:5, p. 63-68
 1981 Rossiter, J. R.
44.
Correlates of magazine readership.
Journal of Advertising Research
1980 : AUG, VOL. 20:4, p. 73-84
 1980 Urban, C. D.
45.
Wheels - and their re-invention.
European Research
1980 : JUL, VOL. 8:4, p. 155-163
 1980 Henry, H.
46.
Media measurement and media choice: progress or stagnation?
European Research
1980 : JUL, VOL. 8:4, p. 147-154
 1980 Vliet, J. van
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