search query: @indexterm marketing / total: 4535
references: 37-46 / 4535
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37.
Effects of alliances, time, and network cohesion on the initiation of foreign sales by new ventures
Strategic Management Journal
2011 : APR, VOL. 32:4, p. 424-446
 2011 Yu, J.
Gilbert, B.A.
Oviatt, B.M.
38.
A framework for assessing immorally manipulative marketing tactics
Journal of Business Ethics
2011 : AUG I, VOL. 102:1, p. 97-118
 2011 Sher, S.
39.
Consumer perceptions of the antecedents and consequences of corporate social responsibility
Journal of Business Ethics
2011 : AUG I, VOL. 102:1, p. 47-55
 2011 Stanaland, A.J.S.
Lwin, M.O.
Murphy, P.E.
40.
Corporate social responsibility and the benefits of employee trust: A cross-disciplinary perspective
Journal of Business Ethics
2011 : AUG I, VOL. 102:1, p. 29-45
 2011 Hansen, S.D. (et al.)
41.
How sustainability ratings might deter 'greenwashing': A closer look at ethical corporate communication
Journal of Business Ethics
2011 : AUG I, VOL. 102:1, p. 15-28
 2011 Parguel, B.
Benoit-Moreau, F.
Larceneux, F.
42.
Explicating ethical corporate marketing. Insights from the BP deepwater horizon catastrophe: the ethical brand that exploded and then imploded
Journal of Business Ethics
2011 : AUG I, VOL. 102:1, p. 1-14
 2011 Balmer, J.M.T.
Powell, S.M.
Greyser, S.A.
43.
Ethical corporate marketing
Journal of Business Ethics
2011 : AUG I, VOL. 102:1, p. 1-14, 15-28, 29-45, 47-55
 2011 Balmer, J.M.T.
Powell, S.M.
Greyser, S.A. (guest eds.)
44.
A crisis of marketing conscience
Journal of Advertising Research
2011 : SEP, VOL. 51:3, p. 451-452
 2011 Precourt, G. (ed.)
45.
Critics review or preceding week's admissions explaining movie admissions
Liiketaloudellinen aikakauskirja
2011 : 3, p. 290-315
 2011 Suominen, S.
46.
When the name is the game
Business Strategy Review
2011 : FALL, VOL. 22:3, p. 50-55
 2011 Bertini, M.
Gourville, J.
Ofek, E.
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