search query: @indexterm ADVERTISING RESEARCH / total: 488
references: 38-47 / 488
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38.
Exploring the effectiveness of taxis as an advertising medium
Journal of Advertising
2005 : VOL. 24:2, p. 217-239
 2005 Veloutsou, C.
O'Donnell, C.
39.
Advertisers' new insight into the brain
Admap
2005 : VOL. 40:5, p. 20-23
 2005 Plessis, E. du
40.
The myth of depth: how to research ads better
Admap
2005 : VOL. 40:6, p. 45-47
 2005 Landell-Mills, W.
41.
5 learning strategies for improving ad productivity
Admap
2005 : VOL. 40:2, p. 40-42
 2005 Kastenholz, J.
Young, C.
42.
How marketers can use celebrities to sell more effectively
Journal of Consumer Behaviour
2005 : MAR, VOL. 4:3, p. 201-214
 2005 Pringle, H.
Binet, L.
43.
Real-time communication management
Admap
2004 : VOL. 39:3, p. 22-24
 2004 Boon, A. den
Bruin, S.
44.
Segmenting the burger market
Admap
2004 : VOL. 39:3, p. 15-17
 2004 Kotronis, D.
Lieberman, M.
45.
Content analysis in cross-cultural advertising research: insightful or superficial?
International Journal of Advertising
2004 : VOL. 23:4, p. 507-521
 2004 Lerman, D.
Callow, M.
46.
Information content and consumer readership of print ads : a comparison of search and experience products
Journal of the Academy of Marketing Science
2004 : VOL. 32:1, p. 20-31
 2004 Franke, G. R.
Huhmann, B. A.
Mothersbaugh, D. L.
47.
Modeling the clickstream : implications for web-based advertising efforts
Marketing Science
2003 : VOL 22:4, p. 520-541
 2003 Chatterjee, P.
Hoffman, D. L.
Novak, T. P.
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