search query: @indexterm Advertising expenditure / total: 112
references: 38-47 / 112
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38.
Advertising cost of interactions and the optimality of pulsing.
Management Science
1991 : FEB, VOL. 37:2, p. 157-169
 1991 Hahn, M.
Hyun, J-S.
39.
Analysis of Cooperative Advertising Expenditures:A Transfer-Function Modelling Approach
Journal of Advertising Research
1990 : OCT/NOV, VOL. 30, p.35-45
 1990 Somers, T.
Gupta, Y.
Herriott, S.
40.
Increasing sophistication in advertising budget setting
Journal of Advertising Research
1990 : FEB-MAR, VOL. 30 : 1, p. 67-75
 1990 Lynch, J.E.
Hooley, G.J.
41.
Performance analysis of advertising in competing media vehicles
Journal of Advertising Research
1990 : FEB-MAR, VOL. 30 : 1, p. 53-66
 1990 Woodside, A.G.
Soni, P.K.
42.
Advertising in 2020: how perfect a vision?
Journal of Advertising Research
1990 : FEB-MAR, VOL. 30 : 1, p. 44-46
 1990 Bogart, L.
43.
Brand aid for Britain (!Corporate advertising) (!Branding)
Management Today
1990 : SEP, p. 101-104
 1990 Levy, L.
44.
Increasing Sophistication in Advertising Budget Setting
Journal of Advertising Research
1990 : FEB/MAR, VOL. 30, p.67-75
 1990 Lynch, J.
Hooley, G.
45.
Nutzen und Kosten der Werbung.
Schmalenbachs Zeitschrift für Betriebswirtschaftliche Forschung
1990 : JUN, VOL. 42:6, p. 492-504
 1990 Kaas, K. P.
46.
Ad spending: growing market share.
Harvard Business Review
1990 : JAN-FEB, VOL. 68:1, p. 44-48
 1990 Schroer, J. C.
47.
Ad spending: maintaining market share.
Harvard Business Review
1990 : JAN-FEB, VOL. 68:1, p. 38-42
 1990 Jones, J. P.
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