search query: @indexterm Brand names / total: 212
references: 38-47 / 212
« previous page | next page »
 titleyearauthor
38.
Institutionalizing identity: symbolic isomorphism and organizational names
Academy of Management Journal
2002 : FEB, VOL. 45:1, p. 267-280
 2002 Glynn, M. A.
Abzug, R.
39.
Bernard Arnault of LVMN: The Perfect Paradox of Star Brands: An Interview with Bernard Arnault of LVMH
Harvard Business Review
2001 : OCT, VOL. 79:9, p. 116-124
 2001 Wetlaufer, S.
40.
Marketing law: domain name piracy and trademark infringement
Marketing Management
2000 : FALL, VOL. 9:3, p. 58-61
 2000 Butera, C.M.
41.
Better measurement and management of brand value
Journal of Advertising Research
2000 : NOV-DEC, VOL. 40:6, p. 136-144
 2000 Crimmins, J.C.
42.
The effects of extensions on the family brand name: an accessibility-diagnosticity perspective
Journal of Consumer Research
2000 : DEC, VOL. 27:3, p. 371-381
 2000 Ahluwalia, R.
Gürhan-Canli, Z.
43.
Stretching firm and brand reputation
RAND Journal of Economics
2000 : WINTER, VOL. 31:4, p. 658-673
 2000 Cabral, L. M. B.
44.
The effects of brand name similarity on brand source confusion: implications for trademark infringement
Journal of Public Policy and Marketing
2000 : FALL, VOL. 19:2, p. 250-264
 2000 Howard, D.J.
Kerin, R.A.
Gengler, C.
45.
Price and brand name as indicators of quality dimensions for customer durables
Journal of the Academy of Marketing Science
2000 : SUMMER, VOL. 28:3, p. 359-374
 2000 Brucks, M.
46.
Leveraging equity across the brand portfolio
Marketing letters
2000 : AUG, VOL. 11:3, p. 210-220
 2000 Simmons, C. J.
Bickart, B. A.
Buchanan, L.
47.
The impact of ambient scent on evaluation, attention, and memory for familiar and unfamiliar brands
Journal of Business Research
2000 : AUG, VOL. 49:2, p. 157-165
 2000 Morrin, M.
Ratneshvar, S.
« previous page | next page »
SCIMA