search query: @indexterm MARKETING CONCEPT / total: 142
references: 38-47 / 142
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title | year | author | ||
38. |
Journal of Retailing
1997 : Vol. 73:2, p. 261-281 |
1997 | Ping, R. A. Jr |
|
39. |
Marketing & Menedzsment
1997 : OCT, VOL. 31:5, p. 63-66 |
1997 | Engler, J. |
|
40. |
Journal of Direct Marketing
1997 : Vol. 11:4, p. 109-125 |
1997 | Petrison, L. A. Blattberg, R. C. Wang, P. |
|
41. |
Journal of Marketing Management
1997 : JUL, Vol. 13:5, p. 407-439 |
1997 | Grönroos, C. |
|
42. |
Markt
1997 : VOL. 36:1, p. 21-33 |
1997 | Meyer, J. A. Even, R. |
|
43. |
Markenartikel
1997 : VOL. 59:2, p. 24-26 |
1997 | ||
44. |
European Journal of Marketing
1996 : VOL. 30:10/11, p.45-61 |
1996 | O'Cass, A. |
|
45. |
European Journal of Marketing
1996 : VOL. 30:10/11, p. 32-44 |
1996 | Butler, P. Collins, N. |
|
46. |
Markt
1996 : VOL. 35:4, p. 171-180 |
1996 | Kalka, R. |
|
47. |
Harvard-Deusto Marketing & Ventas
1996 : NOV-DIC, 17,p.10-14 |
1996 | McKenna, R. |
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