search query: @indexterm PUBLICITY / total: 63
references: 38-47 / 63
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38.
Tecnicas para medir la eficacia de la publicidad y las promociones.
Harvard-Deusto Business Review
1991 : APR-JUN, 46, p. 66-74
 1991 Abraham, M. M.
Lodish, L. M.
39.
Nuevas tecnologias en la investigacion de audiencia y publicitaria.
Alta Direccion
1991 : MAY-JUN, 157, p. 221-232
 1991 Bigne Alcaniz, J. E.
40.
The difference a graduate recruitment brichure can make.
Personnel Management
1991 : JAN, VOL. 23:1, p. 36-39
 1991 Schofield, P.
41.
Die Krise der Propaganda
Manager Magazin
1990 : FEB, VOL. 20:2, p.89-105
 1990 Gatermann, M.
42.
Managing management research
Management Decision
1990 : VOL. 28:5, p. 1-70
 1990 Howard, K.
Peters, J.
43.
Relalciones entre publicidad y cuota de mercado.
Harvard-Deusto Business Review
1990 : OCT-DEC, 44, p. 27-32
 1990 Jones, J. P.
44.
The misscomprehension of mass-media advertising claims: a re-analysis of benchmark data.
Journal of Accounting Research
1990 : JUN-JUL, VOL. 30:3, p. 9-16
 1990 Jacoby, J.
Hoyer, W. D.
45.
The world the ads created
Fortune
1990 : MAR 26, VOL. 121:7, p.120-122
 1990 Sellers, P.
46.
Bilanzielle Publizitat im Lichte der Theories vom gesellschaftlichen Wert offentlich verfugbarer Information (The publicity of the balance in the light of the theory of social value of public information)
Betriebswirtschaftliche Forschung und Praxis
1989 : NR. 3, p. 245-263
 1989 Ewert, R.
47.
Die Publizitat der Rechnungslegung im Wandel (Publicity of firm-level accounting in a time of change)
Betriebswirtschaftliche Forschung und Praxis
1989 : NR. 3, p. 213-230
 1989 Biener, H.
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