search query: @indexterm Customer relations / total: 402
references: 382-391 / 402
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382.
Den Kundengewinn gestalten: Value Marketing.
Absatzwirtschaft
1996 : FEB, p. 56-61
 1996 Grosse-Oetringhaus, W. F.
383.
Von den Besten lernen: Benchmarking.
Absatzwirtschaft
1996 : FEB, p. 32-34, 38-41
 1996 Hanser, P.
384.
Abo statt Quote.
Absatzwirtschaft
1996 : FEB, p. 18-19
 1996 Stippel, P.
385.
Servicequalität in der SKA: von der Theorie zur Praxis. *CREDIT SUISSE
IO Management-Zeitschrift industrielle Organisation
1996 : VOL: 65:3, p. 29-32
 1996 Schwarzenbach, J. H.
386.
Kundenpflege darf nicht bloss Fassade sein.
IO Management-Zeitschrift industrielle Organisation
1996 : VOL. 65:3, p. 26-28
 1996 Hürlimann, W.
387.
Action-based system to maintain customer loyalty
Marketing and Research Today
1996 : FEB, VOL. 24:1, p. 4-10
 1996 Adler, J.
388.
Relationship marketing: the case of the university alumni affinity credit card
Journal of Marketing Management
1996 : JAN-APR, VOL. 12:1-3, p. 189-199
 1996 Worthington, S.
Horne, S.
389.
Relationship marketing in consumer markets
Journal of Marketing Management
1996 : JAN-APR, VOL. 12:1-3, p. 175-187
 1996 Christy, R.
Oliver, G.
Penn, J.
390.
Relationship marketing in organizational markets: when is it appropriate?
Journal of Marketing Management
1996 : JAN-APR, VOL. 12:1-3, p. 161-173
 1996 Blois, K.J.
391.
Der Werkplatz Schweiz.
IO Management-Zeitschrift industrielle Organisation
1996 : VOL. 65:1-2, p. 64-66
 1996 Müller, E.
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