search query: @indexterm BRAND CHOICE / total: 192
references: 39-48 / 192
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39.
Estimation bias in choice models with last choice feedback
International Journal of Research in Marketing
1999 : DEC, VOL. 16:4, p. 285-306
 1999 Degeratu, A. M.
40.
Know the name, forget the exposure: Brand familiarity versus memory of exposure context
Psychology & Marketing
1999 : SEP, VOL. 16:6, p. 479-496
 1999 Holden, S. J.
Vanhuele, M.
41.
Wer hat, dem wird gegeben: Werbewirkung und Markterfolg.
Absatzwirtschaft
1999 : OCT, p. 90-93, 95
 1999 Ellinghaus, U.
42.
Ein Ansatz zur marktanteilsoptimalen Produktpositionierung bei Markenwechselneigung.
Markt
1999 : VOL. 38:2, p. 99-109
 1999 Herrmann, A.
Huber, F.
Seilheimer, C.
43.
Variety seeking, purchase timing, and the "lightning bolt" brand choice model.
Management Science
1999 : APR, VOL. 45:4, p. 486-498
 1999 Chintagunta, P. K.
44.
Test o no test, esa es la cuestion.
Harvard-Deusto Marketing & Ventas
1999 : MAR-APR, 31, p. 69-73
 1999 Hollis, N.
45.
The impact of internal and external reference prices on brand choice: the moderating role of contextual variables
Journal of Retailing
1998 : FALL, VOL. 74:3, p. 401-426
 1998 Kumar, V.
Karande, K.
Reinartz, W.
46.
Similarities in choice behavior across product categories
Marketing Science
1998 : VOL. 17:2, p. 91-106
 1998 Ainslie, A.
Rossi, P.
47.
Las marcas no son solo para el consumo.
Harvard-Deusto Marketing & Ventas
1998 : SEP-OCT, 28, p. 20-23
 1998 Lorge, S.
48.
An empirical analysis of private brand demand recognising heterogenous preferences and choice dynamics
Journal of the Operational Research Society
1998 : AUG, VOL. 49:8, p. 790-798
 1998 Baltas, G.
Doyle, P.
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