search query: @indexterm BRANDS / total: 1643
references: 39-48 / 1643
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39.
Key service drivers for high-tech service brand equity: The mediating role of overall service quality and perceived value
Journal of Marketing Management
2011 : FEB, VOL. 27:1-2, p. 77-99
 2011 He, H.
Li, Y.
40.
The role of brand image, product involvement, and knowledge in explaining consumer purchase behavior of counterfeits: direct and indirect effects
European Journal of Marketing
2011 : VOL 45:1/2, p. 191-216
 2011 Bian, X.
Mountinho, L.
41.
Does puffery deceive? An empirical investigation
Journal of Consumer Policy
2011 : JUN, VOL. 34:2, p. 249-264
 2011 Gao, Z.
Scorpio, E.A.
42.
The changing of the golden guard
Business Strategy Review
2011 : SPRING, VOL. 22:1, p. 50-51
 2011 Auguste, G.
Gutsatz, M.
43.
Consumer consideration of sponsor brands they do not remember: Taking a wider look at the memorisation effects of sponsorship
International Journal of Advertising
2011 : VOL. 30:2, p. 259-281
 2011 Hermann, J-L.
Walliser, B.
Kacha, M.
44.
Reexamination of attendee-based brand equity
Tourism Management
2010 : JUN, VOL. 31:3, p. 395-401
 2010 Lee, J-S.
Back, K-J.
45.
Do ethical values work? A quantitative study of the impact of fair trade coffee on consumer behavior
Journal of Business Ethics
2010 : DEC III, VOL. 97:4, p. 613-624
 2010 Cailleba, P.
Casteran, H.
46.
Involvement theory in constructing bloggers' intention to purchase travel products
Tourism Management
2010 : AUG, VOL. 31:4, p. 513-526
 2010 Huang, C-Y.
Chou, C-J.
Lin, P-C.
47.
Components of art exhibition brand equity for internal and external visitors
Tourism Management
2010 : AUG, VOL. 31:4, p. 495-504
 2010 Camarero, C.
Garrido, M. J.
Vicente, E.
48.
Putting listening to work: the essentials of listening
Journal of Advertising Research
2010 : MAR, VOL 50:1, p. 30-41
 2010 Rappaport, S. D.
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