search query: @indexterm MEDIA COVERAGE / total: 51
references: 39-48 / 51
 titleyearauthor
39.
Osteuropa
1996 : MAR, VOL. 46:3, p. 284-285
1996
40.
Business Central Europe
1995 : NOV 13, VOL. 3434:764, p. 28-31
1995 Edmondson, G.
Dwyer, P.
Grover, R.
41.
Absatzwirtschaft
1994 : AUG, p. 18-19
1994 Stippel, P.
42.
Management-Zeitschrift Industrielle Organisation
1994 : VOL. 63:9, p. 49-50
1994 Raissig, J.
43.
Business and Society Review
1993 : FALL, 87, p. 34-40
1993 Mundy, A.
44.
Markenartikel
1993 : OCT, VOL. 55:10, p. 482,484-485
1993 Merbold, K.
45.
Revue Francaise du Marketing
1991 : NOV-DEC, 130, p.59-68
1991 Guillee, P.
46.
Marketing and Research Today
1990 : AUG, VOL. 18:3, p. 167-174
1990 Donsbach, W.
Antoine, J.
47.
Expansion
1990 : MAY 17, 381, p. 96-99, 101-102
1990 Villard, N.
Heuze, R.
48.
Economisch Statistische Berichte
1990 : FEB 28, VOL. 75:3747, p. 200-203
1990 Alsem, K.J.
Leeflang, P.S.H.
Reuyl, J.C.
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