search query: @indexterm marketing literature / total: 46
references: 39-46 / 46
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title | year | author | ||
39. |
European Journal of Marketing
1980 : VOL. 14:5/6, p. 303-321 |
1980 | Laric, M. V. |
|
40. |
Journal of Consumer Research
1980 : SEP, VOL. 7:2, p. 198-210 |
1980 | Rao, V. R. |
|
41. |
Journal of Marketing Research
1979 : NOV, VOL. 16:4, p. 485-494 |
1979 | Goldman, A. |
|
42. |
International Journal of Physical Distribution and Materials Management
1978 : VOL. 9:3, p. 115-147 |
1978 | Brown, D. J. |
|
43. |
European Journal of Marketing
1978 : VOL. 12:8, p. 571-578 |
1978 | Blois, K. J. |
|
44. |
Journal of Marketing
1978 : 2 APR VOL.42 p.32-37 |
1978 | Gross, W. |
|
45. |
Journal of Marketing
1978 : 2 APR VOL.42 p.87-96 |
1978 | Jacoby, J. |
|
46. |
Journal of Marketing Research
1978 : 1 FEB VOL.15 p.20-28 |
1978 | Andreasen, A. R. |
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