search query: @journal_id 1397 / total: 633
references: 39-48 / 633
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39.
Feedback effects of brand extensions on the brand image of global brands: a comparison between Spain and Norway
Journal of Marketing Management
2010 : AUG, VOL 26:9-10, p. 943-966
 2010 Pina, J. M.
Iversen, N. M.
Martinez, E.
40.
Boundary spanner turnover in professional services: exploring the outcomes of client retention strategies
Journal of Marketing Management
2010 : AUG, VOL 26:9-10, p. 901-920
 2010 Vafeas, M.
41.
Do the magnitude and asymmetry of specific asset investments matter in the supplier-buyer relationship?
Journal of Marketing Management
2010 : AUG, VOL 26:9-10, p. 858-877
 2010 Xie, Y. H.
Suh, T.
Kwon, I-W. G.
42.
The impact of customer relationship management capability on innovation and performance advantages: testing a mediated model
Journal of Marketing Management
2010 : AUG, VOL 26:9-10, p. 842-857
 2010 Battor, M.
Battor, M.
43.
Marketing planning: operationalising the market orientation strategy
Journal of Marketing Management
2010 : AUG, VOL 26:9-10, p. 824-841
 2010 Taghian, M.
44.
Towards a history of critical marketing studies
Journal of Marketing Management
2010 : AUG, VOL 26:9-10, p. 773-824
 2010 Tadajewski, M.
45.
Verifying alternative measures of the service-quality construct: consistencies and contradictions
Journal of Marketing Management
2010 : MAY, VOL 26:5-6, p. 570-587
 2010 Andronikidis, A.
Bellou, V.
46.
The antecedents and consequences of a market orientation: the moderating role of organizational life cycles
Journal of Marketing Management
2010 : MAY, VOL 26:5-6, p. 515-547
 2010 Engelen, A.
Brettel, M.
Heinemann, F.
47.
Exploring impulse buying and variety seeking by retail shoppers: towards a common conceptual framework
Journal of Marketing Management
2010 : MAY, VOL 26:5-6, p. 473-494
 2010 Sharma, P.
Sivakumaran, B.
Marshall, R.
48.
On market forces and adjustments: acknowledging consumer creativity through the aesthetics of "debadging"
Journal of Marketing Management
2010 : MAY, VOL 26:5-6, p. 428-440
 2010 Hewer, P.
Brownlie, D.
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