search query: @author Anderson, W. / total: 5
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4.
Deciphering dyads: concepts, methods, and controversies in relational research
Psychology & Marketing
1994 : SEP/OCT, VOL. 11:5, p. 447-466
 1994 Anderson, W.
5.
Defining the domain of marketing: three dichotomies
Marketing and Research Today
1993 : NOV, VOL. 21:4, p. 206-215
 1993 Anderson, W.
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