search query: @author Cespedes, F. V. / total: 7
references: 4-7 / 7
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4.
Teamwork for today's selling.
Harvard Business Review
1989 : MAR-APR, VOL. 67:2, p. 44-46, 48, 52, 54, 58
 1989 Cespedes, F. V.
Doyle, S. X.
Freedman, R. J.
5.
Channel management is general management.
California Management Review
1988 : FALL, VOL. 31:1, p. 98-120
 1988 Cespedes, F. V.
6.
Control vs. resources in channel design: distribution differences in one industry.
Industrial Marketing Management
1988 : VOL. 17:3, p. 215-227
 1988 Cespedes, F. V.
7.
Gray markets : causes and cures.
Harvard Business Review
1988 : JUL-AUG, VOL. 66:4, p. 75-82
 1988 Cespedes, F. V.
Corey, E. R.
Rangan, V. K.
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