search query: @author Danaher, P. J. / total: 6
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4.
Wearout effects in target marketing
Marketing Letters
1996 : JUL, VOL. 7:3, p. 275-287
 1996 Danaher, P. J.
5.
Customer satisfaction during the service delivery process
European Journal of Marketing
1994 : VOL. 28:5 p. 5-16
 1994 Danaher, P. J.
Mattson, J.
6.
An approximate log-linear model for predicting magazine audiences.
Journal of Marketing Research
1989 : NOV, VOL. 54:4, p. 473-492
 1989 Danaher, P. J.
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