search query: @author Dawar, N. / total: 6
references: 4-6 / 6
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4.
The signaling impact of low introductory price on perceived quality and trial
Marketing Letters
1997 : JUL, VOL. 8:3, p. 251-259
 1997 Dawar, N.
Sarvary, M.
5.
A cross-cultural study of interpersonal information exchange
Journal of International Business Studies
1996 : THIRD QUARTER, VOL. 27:3, p. 497-516
 1996 Dawar, N.
Parker, P.
Price, L.
6.
Marketing universals: consumers' use of brand name, price, physical appearance, and retailer reputation as signals of product quality
Journal of Marketing
1994 : APR, VOL. 58:2, p. 81-95
 1994 Dawar, N.
Parker, P.
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