search query: @author Day, D. L. / total: 6
references: 4-6 / 6
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4.
Selecting competitive tactics: Try a strategy map. (!MAPPING TECHNIQUE)
Sloan Management Review
1987 : SPRING, VOL. 28:3, p. 5-15
 1987 Olivia, T. A.
Day, D. L.
DeSarbo, W. S.
5.
The product portfolio and profitability - a PIMS-based (profit impact of marketing strategies) analysis of industrialproduct businesses.
Academy of Management Journal
1982 : DEC, VOL. 25:4, p. 733-755
 1982 MacMillan, I. C.
Hambrick, D. C.
Day, D. L.
6.
Strategic attributes and performance in the BCG (Boston Consulting Group) Matrix: a PIMS-based analysis in industrial product businesses.
Academy of Management Journal
1982 : SEP, VOL. 25:3, p. 510-531
 1982 Hambrick, D. C.
MacMillan, I. C.
Day, D. L.
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