search query: @author Desarbo, W.S. / total: 5
references: 4-5 / 5
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title | year | author | ||
4. |
Journal of Marketing
1993 : OCT, vol.57:4, p. 60-71 |
1993 | Helsen, K. Jedidi, K. Desarbo, W.S. |
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5. |
Decision Sciences
1991 : SEP/OCT, VOL. 22:4, p. 927-939 |
1991 | Havlena, W.J. DeSarbo, W.S. |
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