search query: @author Fraser, C. / total: 14
references: 4-13 / 14
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4.
Participation in the international marketplace by US manufacturing firms.
International Marketing Review
1990 : VOL. 7:5, p. 63-71
 1990 Fraser, C.
Hite, R. E.
5.
Professional service advertising: the effects of price inclusion, justification, and level of risk
Journal of Advertising Research
1990 : AUG/SEPT, VOL. 30:4, p.23-31
 1990 Hite, R.E.
Fraser, C.
Bellizzi, J.A.
6.
Varied consumer responses to promotions: a case for response-based decision-making
Journal of the Market Research Society
1990 : JUL, VOL. 32:3, p. 349-375
 1990 Fraser, C.
Hite, R. E.
7.
Varied consumer responses to promotions: the case for response-based decision making
Journal of the Market Research Society
1990 : JUL, VOL32:3, p. 349-375
 1990 Fraser, C.
Hite, R.
8.
Competitive dealing strategy and deal value escalation.
Management Science
1988 : NOV, VOL. 34:11, p. 1315-1323
 1988 Fraser, C.
Ginter, J. L.
9.
Compensation as an alternative to ownership in developing market : beliefs, attitudes and uses.
Journal of World Trade
1988 : DEC, VOL. 22:6, p. 95-106
 1988 Fraser, C.
Hite, R. E.
10.
An adaptive utility approach for improved use of marketing models.
Journal of Marketing
1988 : OCT, VOL. 52:4, p. 96-103
 1988 Fraser, C.
Hite, R. E.
11.
International advertising strategies of multinational corporations.
Journal of Advertising Research
1988 : AUG-SEP, VOL. 28:4, p. 9-17
 1988 Hite, R. E.
Fraser, C.
12.
Meta-analyses of attitudes toward advertising by professionals.
Journal of Marketing
1988 : JUL, VOL. 52:3, p. 95-103
 1988 Hite, R. E.
Fraser, C.
13.
Competitive market structure analysis : principal partitioning of revealed substitutabilities.
Journal of Consumer Research
1983 : JUN, VOL. 10:1, p. 15-30
 1983 Fraser, C.
Bradford, J. W.
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