search query: @author Gutman, J. / total: 5
references: 4-5 / 5
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4.
The impact of advertising at the time of consumption.
Journal of Advertising Research
1982 : AUG-SEP, VOL. 22:4, p. 35-40
 1982 Gutman, J.
5.
A means-end chain model based on consumer categorization processes.
Journal of Marketing
1982 : SPRING, VOL. 46:2, p. 60-72
 1982 Gutman, J.
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