search query: @author Helsen, K. / total: 5
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4.
A Computational Study of Replicated Clustering with an Application to Market Segmentation
Decision Sciences
1991 : NOV/DEC, VOL. 22:5, p. 1124-1141
 1991 Helsen, K.
Green, P.E.
5.
Competitive reactions to market entry : explaining interfirm differences.
Journal of Marketing Research
1989 : FEB, VOL. 26:1, p. 44-55
 1989 Gatignon, H.
Anderson, E.
Helsen, K.
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