search query: @author Kent, R. / total: 6
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4.
Competitive clutter in network television advertising: current levels and advertiser responses
Journal of Advertising Research
1995 : JAN/FEB, VOL. 35:1, p. 49-58
 1995 Kent, R.
5.
Competitive interference effects in consumer memory of advertising: the role of brand familiarity
Journal of Marketing
1994 : JUL, VOL. 58:3, p. 97-105
 1994 Kent, R.
Allen, C.
6.
Does competitive clutter in television advertising "interfere: with the recall and recognition of brand names and ad claims?
Marketing Letters
1993 : APR, VOL. 4:2, p. 175-184
 1993 Kent, R.
Allen, C.
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