search query: @author Lambkin, M. / total: 5
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4.
Evolutionary processes in competitive markets : beyond the product life cycle.
Journal of Marketing
1989 : JUL, VOL. 53:3, p. 4-20
 1989 Lambkin, M.
Day, G. S.
5.
Order of entry and performance in new markets.
Strategic Management Journal
1988 : SUMMER, VOL. 9, SPECIAL ISSUE, p. 127-140
 1988 Lambkin, M.
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