search query: @author Luo, X. / total: 5
references: 4-5 / 5
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4.
Trust production and privacy concerns on the Internet: a framework based on relationship marketing and social exchange theory
Industrial Marketing Management
2002 : FEB, VOL. 31:2, p. 111-118
 2002 Luo, X.
5.
Benchmarking Advertising Efficiency
Journal of Advertising Research
2001 : NOV-DEC, VOL. 41:6, p. 7-18
 2001 Luo, X.
Donthu, N.
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